PPC Marketing FAQ

1. How does PPC Advertising Work?
We will set up a fully optimized campaign for you that targets the exact right keyword phrases that will drive quality web traffic to your site. When a searcher enters in a relevant query in Google or Yahoo your ad will appear in the results. We will write and test several different advertisements to determine which performs best to prompt the searcher to click on the ad through to your website. You are only charged when someone takes action and clicks to learn more - this is know as PPC or Pay Per Click.

2. Can I advertise in Google, Yahoo and MSN?
Sure, however Google dominates the search market with 70-75% of all searches going through their site. While quality traffic can be gained from Yahoo and MSN in most cases the goal is to get your campaign to perform well on Google which gives you the far greatest opportunity to generate the most business.

3. How can I get my website to be #1 in the Search Engine results?
This has become extremely competitive and you need the help of a true expert - not just a company that "manages" campaigns. For example it frequently does not pay to be #1 in the ppc search results so even if a client requests it we will first evaluate the opportunity and make a recommendation. Nevertheless we can assist a company in nearly any industry to gain top rankings for their most important keyword terms. Keep in the mind the goal is to drive quality traffic that turns to customers not just send a bunch of low quality traffic that eats up your budget.

4. How do companies charge for PPC Management Services?
It is typically a percent of the over monthly budget. The percent is dependent upon the amount of the budget. Experts in PPC Advertising can help companies to generate hundreds of thousands if not millions of dollars in new business. We welcome the opportunity to work with small, medium and large customers, we have managed budgets from $500 a month to over $500,000 a month.

If you have a PPC FAQ call us at: